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Blacklight has a history of working with corporations and government organizations to perform advanced analytics in the form forecasting, prediction, simulation, and optimization. These techniques are used to enable high value results like predicting customer attrition, detecting fraud, analyzing social graphs, optimization of online advertising, and predicting system instability and downtime.
We believe that Advanced Analytics are best applied in situations where the fundamentals of BI are already present. When an organization has invested in capturing data and delivering it to decision makers in the form of OLAP reports and dashboards, it has established a historical record of performance. Advanced analytics applications can then be used to uncover the “why” in that historical record, and help inform decisions about what to do next to achieve the desired business goals.
Utilization of Advanced Analytics in business decision making has steadily been on the rise for the past 5 years, creating an arms race between competitors where small percentages quickly translate into huge competitive advantages and increased market share or better risk management. |
