JUNE 27TH, 2017 BY STEVE KUNKEL
I am very excited to be part of the Blacklight Solutions team. I’ve been in sales and marketing my entire career, most recently serving as VP of Marketing for Consumers Credit Union in West Michigan. Prior to that, I led the sales and account management efforts for a number of advertising and marketing communications firms.
Throughout my career, I’ve been a champion of using data to measure sales performance and marketing campaign results. I’ve also witnessed first hand, how difficult it is for companies to get their arms around good data that they can trust. With information coming in from a variety of systems and marketing platforms; from core legacy systems, to CRMs and social media conversations, it’s difficult to make smart business decisions when there’s no single source of truth.
It’s my goal to help our customers bring all their data together into one intuitive platform, to make it easy to see the information you care about in one place. The end goal being to help you and your customers make faster, better-informed decisions. I look forward to meeting and working with all of you in the very near future.